Business Plans

Business Plan Starter Guide

The difference between an idea, a strategy, and a plan — plus the sections a professional plan should cover.

1. 01 Idea: the opportunity. Strategy: the chosen direction. Plan: the written, executable version.
2. 02 A professional plan typically includes an executive summary, company overview, market and customer, competition, offer, marketing, operations, management, financial strategy, and growth.
3. 03 Write the customer before the financials. Numbers without a buyer are fiction.
4. 04 RPC can draft or update a plan for startups, expansions, nonprofits, banks, and investors. Funding is never guaranteed.